Irvine’s Zimbabwe’s helping hand helps locals live better lives in their communities. The egg and chicken producing giant’s corporate social responsibility helps both urban and rural dwellers. Moreso, it has been doing this for years leading to beneficiaries being reliant on them. Irvine’s cares enough to donate to charity organisations. Additionally, the company also has chicken farming training programs. This has seen a number of people’s welfare improved.
Furthermore, this not only helps communities but also the company. Irvine’s Zimbabwe’s helping hand helps the giant fare well in business. It helps improve the company’s brand. Also, it helps Irvine’s Zimbabwe increase its brand recognition. CSR also improves the public’s trust in Irvine’s Zimbabwe. Therefore, Irvine’s Zimbabwe’s CSR is a win-win, for the company and communities.
Irvine’s cares about communities
Irvine’s Zimbabwe works with a number of charity organisations. The majority of them are within their local community of Waterfalls, Harare. In addition, these organisations are, Jairos Jiri Waterfalls, Harare Childrens home and Zim Downs Association. Also, they work with the Waterfalls Trust Old People’s home. These people have disabilities ranging from old age, mental and physical. Irvine’s Zimbabwe donates chicken and eggs for their nutritional well-being.
Furthermore, Irvine’s Zimbabwe equips the community with skills and expertise. This is through its chicken farming training programmes. These are conducted free of charge. Alos, the main targets are small scale farmers in rural areas. Irvine’s set up demonstration chicken houses in eight provinces/districts nationwide. Additionally, these skills enable participants to sustain themselves. It is a lifeline for poor communities who not only gain skills but income generating skills.
Irvine’s Zimbabwe’s CSR benefits
Moreso, Irvine’s CSR helps them improve their brand. These acts of service increases Irvine’s reputation with the public. Also, stakeholders, shareholders and consumers are more likely to continue doing business and buying Irvine’s products because of this. Therefore, Irvine’s care for the underprivileged improves its awareness and that of its products to the communities. This will translate to more sales, profit and means to do more CSR. Irvine’s help to communities increases brand awareness towards its target market.
Further, Irvine’s CSR helps with brand recognition and improves the public’s trust. Brand recognition and public’s trust are some of the most important aspects in business. The success of a company is anchored on ensuring that customers and consumers are aware of the company’s brand. Additionally, a company’s belief in CSR will help improve customers’ and consumers’ trust and awareness of it.
In summation, Irvine’s Zimbabwe is one of the many companies doing CSR in Zimbabwe. Here, it is focusing on the philanthropic and economic side, with donations and income generation programmes for locals. Additionally, this helps with brand improvement and recognition as well as improve the public’s trust in the company.
